As a mother who is raising gender diverse children, I well know that small changes can have huge impact. In 2019 I created our first product; the black & silver THEY/THEM pronoun pin, which I took to (my first) 2020 Sydney Mardi Gras. It became obvious that this should be available to everyone. If we all share our pronouns, it makes life just that littler easier for those whose gender expression may be outside our experiences. The expansion of the range was developed very quickly after, to encourage more people to share.
In 2022, after much self doubt and community consultation, I designed a lanyard with pronoun variations, and quality fixtures required for heavy duty use. This was intended to be used by LGBTQIA+ communities as well as allies. At that stage, the Progress Pride flag, designed by Daniel Qasar (they/ze), was a licensable design. In order to release our products, we sought, and were granted, a small business licence. Valentino Vecchetti‘s (she/they) updated Intersex Inclusive Progress Pride flag was released in 2021, it was slow to take off. However, by 2023 it’s use became non restricted and an accepted standard, and we updated our design to the more inclusive colourway. It’s been forward motion since then!
Since then, we have been privileged to have supplied thousands of pronoun products to many organisations (private, corporate & state government) looking to implement policies towards greater inclusion. Many of these being wholesale orders, which have helped us keep our pricing as low as possible, for community. I know that my adult children and their partners always get excited when they spot one of our products at their school, in an Uber or in the wild. If just one person feels seen as their true self, we have acheived our goal!
Adding customisation to our toolbox has been a fantastic way for small business and even individuals (like teachers and ride-share drivers) to fully express themselves in design or . In 2026, we are developing full sublimation printing of additional products such as, dog bandanas, pet collars & leads, sew on cloth patches (for battle jackets, backpacks, clothing etc), bookmarks, and lapel pins. So yes, we CAN now print YOUR design with your personal pronouns, regardless of their origin.
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To learn more about the meanings of the colours in the Intersex Inclusive Progress Pride Flag, this article by Ariane Resnick gives a very thorough explanation.
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For further information about why cisgender people are sharing their personal pronouns in their email signatures and social media profiles, check out this article.
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In Australia, trans and gender diverse people have the same legal rights as everyone else. Australian law recognises that gender is based on more than just biology. It considers how people live, how they feel about themselves and how they express themselves to the world.
The Sex Discrimination Act 1984 protects people from discrimination based on their sex, sexual orientation, gender identity, intersex status and other grounds. Under the Act, you can’t exclude or mistreat someone for these reasons in areas of public life, such as education, employment, buying something at a shop or accessing services unless a relevant exemption applies.
See this Equal Identities Report released by AHRC on 31 March 2026, Transgender Day of Visibility.
